As part quality assurance and part curiosity and passion, we are implementing a new system in Customer Care where we call 5-10 farmers every day. We are curious to know the following.
In Sept 2010 we did an in house survey of a focus group of farmers who had registered for 3 information prompts a week. Seven months later in Jan 2012 we repeated the survey of the same group. The results indicate that iCow is reaching it’s core objective of enabling small holder farmers increase productivity, and more!